WWF

Delivering WWF's prestigious State of the Planet address.

KEY STATS
300
Influential guests
4
High-profile speakers
4
Immersive spaces

The challenge

WWF needed to create maximum impact for their flagship climate initiative. The challenge was making abstract climate data emotionally resonate with the audience.

Approach

We leveraged the futuristic Frameless venue in London, turning its immersive gallery rooms into authentic forest environments. Rather than traditional conference formats, we created a sensory journey that began with guests descending through a 360-degree mirrored escalator. Our creative teams developed bespoke video content, imagery and soundscapes – including the integration of guest names into content walls to encourage donations – turning attendees from observers into participants.

“We had a big dream to deliver an ambitious moment for forests, and Identity made it happen. The teams on both the tech and delivery sides delivered such a flawless moment for our mission. Identity were all such team players and we were so grateful to have their expertise alongside us.”

WWF

Result

By making climate change tangible through sensory experience, we transformed WWF’s address into an unforgettable call to action.

Abstract concept of positive event legacy

Experience
Changes
Everything

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